CULTUREDGEsm BRIEFS

The Demographic Imperative
Understanding the importance of the multicultural population and its influence on the New Mainstream is not an option for American businesses or civic organizations. It’s an imperative demanding that entities lead with authentic cultural insights in a dynamic business climate where 52% of the Fortune 500 companies in existence in 2000 are no longer on that list.

The Hidden Diversity of White Americans
While some have speculated that if Hispanics and others ultimately identify as white Americans, then whites will remain a numerical majority into the foreseeable future, the question that begs to be addressed is: what do we mean by "white"? The answer, it turns out, is much more complex–and eye-opening–than most Americans might think.

The Hispanic Future of America
The visibility of the Hispanic consumer market and its considerable importance to the U.S. economy goes without saying. Most corporate leaders and marketers are familiar with the litany of factoids covering recent and projected growth of the Hispanic population. The most dramatic and compelling theme is that Hispanics will contribute between 50 and 75% of the projected growth of new American households, replacement workforce, college enrollment, and more.

EthniFacts Nielsen Collaboration
EthniFacts is proud to have collaborated with Nielsen for several years on their DIS (Diverse Intelligence Series) reports covering an array of topics including tech adoption, the unique role of women, cultural influence, leadership and consumption trends, among others. These reports provide a window to emerging consumer trends in the Latinx, African American, and Asian American consumer markets.