CULTUREDGEsm BRIEFS

Insight01: The Demographic Imperative
Among the key drivers of American growth and vitality are the demographic and cultural components inherent in the country's diversity. EthniFacts has undertaken an in-depth examination of how the cultural makeup of the U.S. is rapidly evolving and creating new and unprecedented definitions for how Americans identify themselves and their heritage...

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Insight02: The Hidden Diversity of White Americans
While some have speculated that if Hispanics and others ultimately identify as white Americans, then whites will remain a numerical majority into the foreseeable future, the question that begs to be addressed is: what do we mean by "white"? The answer, it turns out, is much more complex–and eye-opening–than most Americans might think.

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Insight03: The Hispanic Future of America
The visibility of the Hispanic consumer market and its considerable importance to the U.S. economy goes without saying. Most corporate leaders and marketers are familiar with the litany of factoids covering recent and projected growth of the Hispanic population. The most dramatic and compelling theme is that Hispanics will contribute between 50 and 75% of the projected growth of new American households, replacement workforce, college enrolment, and more.

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Insight04: Nielsen's' First Multicultural Super Consumer Report
Multicultural consumers are transforming the U.S. mainstream. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging social and demographic trends that are reshaping how marketers and advertisers use culture to connect with increasingly diverse consumer markets. With multicultural consumer spending in the United States today at $3.4 trillion, this "super consumer" group is also influencing the tastes and behaviors of non-Hispanic whites that share their attitudes and shopping behaviors.

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